Coming Summer 2026Coming Summer 2026A first of its kind generative content creation engine
transforming architectural surfaces into immersive digital experiences.
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ImmersiveMode transforms architectural surfaces into living canvases, combining material expression with branded content, light, and motion through high-fidelity, flexible skins integrated directly into the built environment. The content seamlessly blends the texture, tone, and spatial character, ensuring that content remains aligned with the material intent of the surface and closely connected with the material logic of the surface itself.
Gensler and CECOCECO are thrilled to debut ImmersiveMode, a first of its kind collaboration representing a transformation in digital experiences within the built environment. A proprietary content creation engine developed by Gensler, ImmersiveMode supports content design and operation for Artmorph, a digital product developed by CECOCECO. First presented publicly at ISE 2026, the hardware and content collaboration allows curated digital content to work in dialogue with bespoke material expression and not as a separate or competing layer.
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